Ruffles have rrridges! Guaranteed fresh until printed. Guaranteed fresh until printed date or this snack's on us. Questions or comments? 1-800-352-4477. Mon-Fri 9:00 am to 4:30 pm CT/or chat at fritolay.com. Gluten free. Back in the day chips were flat, and that was boring. So we made a chip that zigged and zagged and we shared it with the world. Backyard BBQs were never the same. Because when you have ridges, the crunches are crunchier, the dipping strength multiples, and your chips become Ruffles. Can't get enough ridges? Go to ruffles.com.