Inspired by old fashioned bars you can find at the ice cream parlor, this delicious strawberry shortcake bar features a thick strawberry flavored center surrounded by smooth vanilla flavored frozen dairy dessert, all coated with crunchy cake bits. Serve it anywhere people crave a satisfying, portable treat, from college cafeterias to stadiums and amusement parks. Made by Wells Enterprises, proudly serving ice cream and other frozen dairy desserts since 1913.