Go lighter and brighter as you wash with John Frieda Sheer Blonde Go Blonder Lightening Shampoo! This brightening shampoo for blonde hair cleanses while gradually brightening up natural, color-treated, or highlighted blonde shades. With citrus extract and chamomile, this gradual lightening shampoo helps to deliver illuminated, sun-kissed color, while strengthening hair. Mild enough to use every day, John Frieda Sheer Blonde Go Blonder Lightening Shampoo by Kao USA is ammonia- and peroxide-free and leaves blonde hair feeling as good as it looks.