All good things take time. At Pepperidge Farm, we firmly believe this is true of our Farmhouse Bread. The flavors and textures of a good loaf of bread just can't be rushed, and that's why our bakers bake our Farmhouse Potato Bread with deliberate, thoughtful care. It takes a little longer, but it's the only way to ensure our famous Farmhouse taste is baked into every slice. Try some, and you'll see why!