Since 1909. Famous quality. Old world taste. Great sandwich start with great bread! The authentic deli sandwich bread. Samuel Rosen always loved bread - it was his passion. He was awarded his Master Baker's certificate at the age of 12 and moved from Europe to America that same year. 1898. By 1902, he owned his very own bakery in New York and by 1909 moved to larger facilities in Chicago. Samuel Rosen's pride in the taste and quality of his breads has been maintained now through three generations of Rosen's family, becoming something of a legend in Chicago and throughout the United States. Enjoy old world heritage and flavor in this authentic seeded caraway rye bread. The hearty, robust flavor is perfect for deli style sandwiches or any heart sandwiches. A truly delicious way to make your sandwich special. - Sam Rosen.