this just in: there’s some good news for good people who like good stuff—there’s more of it (because we put more in there). you know the bottle of liquid beverage that has a color moment everywhere it goes? yeah, you know the one.  well, rise is the same zero sugar orange flavored water beverage with vitamins and deliciousness, but now it’s a bazillion times more good because of all the nutrient enhancements and its sports-level hydration. and yes, it still has an iconic color moment everywhere it goes (we could never change that).  okay, okay, let’s get to the point. what does this upgrade mean for you? it means vitamins. and electrolytes. and more nutrients. which are all good things. with zero sugar and 0 calories per 20oz bottle.  it also means this vitaminwater zero sugar rise has 250% vitamin c and 25% zinc to support normal immune function. and that's bad news for the people who like bad stuff.  so, make sure to pick up a pack if you’re a do-gooder or a good stuff appreciator or a color icon, just like us.